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It does not have to mean anything

On charms, meaning, and the freedom of just liking the look of a small bee.

The meaning problem

Charm jewelry has spent a long time being sold as a memory system. A charm for the trip, a charm for the birth, a charm for the year everything changed. That is lovely and it is also a lot of pressure to put on a small piece of enamel.

The alternative

Our charms come with no story attached. Pick the mushroom because you like mushrooms. Pick the bow because it is a good bow. Put six on a bracelet that have nothing to do with each other and let that be the whole point.

At $12 you can afford to choose badly, which is exactly the freedom that a meaningful charm never gives you.

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